The Sentinel: Social Media

Learning by leading: Building teen entrepreneurship and real-world business know-how

Photo: Kvnga/Unsplash

Filming day-in-the-life content for social media developments skills for video editing, branding, and audience engagement. Using the summer to learn how to use platforms like TikTok not only for fun but as a tool for a business tool.

Already on Tiktok or Instagram? Teens can get real-world skills by blending business and their social media platforms into a unique venture this summer where they can learn valuable business experience as entrepreneurs.

Summer in central Illinois is finally here.

For many teens, they will have a lot of unstructured time on their hands. With fewer summer jobs available, limited funds for sports camps or travel, and long days stretching ahead, many young people are left looking for purpose, income, or just something to do. But instead of drifting through the break, a growing number of students are learning to turn free time into opportunity by becoming their own bosses and discovering that entrepreneurship is more than just a way to earn extra money, it’s one of the most effective ways to learn.

Teen entrepreneurs are applying what they learn in class or teaching themselves new skills to build businesses that reflect their heritage, passions, and problem-solving instincts. They’re not waiting until college or the workforce to think about leadership, innovation, or financial independence. They’re learning all of it in real time, by doing. For Latino, Asian, and African-American teens, launching a business not only builds confidence and technical skill, but also reinforces cultural pride and community connection.

Some of the most popular ventures among these students are culturally-themed e-commerce shops. These online stores, often built using platforms like Shopify or TikTok Shop, serve as hands-on lessons in design, marketing, budgeting, and logistics. Teens are developing everything from Afro-futurist phone cases to Día de los Muertos digital templates, applying their creativity to build brands that resonate with both local and global audiences.

These students aren’t just developing products—they’re mastering the principles of entrepreneurship: identifying a niche, understanding customer needs, pricing goods, and using social media to grow an audience. The act of launching and maintaining a store becomes a real-world business lab where theory and practice intersect.

Teenager ready to head out for summer vacation on the water — With fewer summer jobs available, limited funds for sports camps or travel, and long days stretching ahead, many teens around town are looking for something to do. Learning to run their own business, be their own boss can be rewarding.

Bilingual content creation and tech tutoring is another space where students are turning learning into leadership. By offering tutorials on AI tools, resume building, and coding in Spanish, Mandarin, or African American Vernacular English, teens are actively teaching others while sharpening their own understanding. These ventures promote not only digital literacy but also communication skills, cultural sensitivity, and empathy—all essential traits in a modern business environment.

Six YouTube channels perfect for a high school content creator

1. Small Town Hustles
Make videos for fellow high school students who have side gigs like lawn mowing, flipping thrift store finds, or selling homemade crafts.

2. Country Life Challenges
Make a series of funny videos about the struggles - no Uber Eats, slow internet, or "cows escaped AGAIN" - of life in a small town.

3. Small Town Mystery Stories
Make videos about local urban legends, abandoned places, or interview elders about town history.

4. Small Town Food Reviews
Create a video series rating local restaurant and gas station food and establishments. Include a few neighboring towns, too.

5. AI for Boomers
Teach 40 and 60-year-old people all the tricks you know on how to use AI.

6. Small Town Music & Bands
Interview local musicians, make hype videos, or teach someone how to play an instrument.

Running a YouTube channel or Zoom class requires planning, problem-solving, and a willingness to learn from mistakes. Teens learn to navigate technical platforms, script engaging lessons, and respond to feedback from viewers. These aren’t just hobbies; they’re dynamic, evolving learning environments that prepare students for more complex challenges ahead.

In the food space, entrepreneurship is a blend of tradition, creativity, and real-world economics. Teens who launch cloud kitchens or Instagram-based snack shops—featuring dishes like Filipino turon or Jamaican beef patties—learn the value of budgeting ingredients, tracking orders, setting price points, and managing digital storefronts. These ventures require a deep understanding of time management and customer service, and they offer repeated opportunities to assess what works and what doesn’t.

Filming “day-in-the-life” content for social media adds another layer of skill development. Students gain practice in video editing, branding, and audience engagement, learning how to use platforms like TikTok not just for fun but as a tool for growth and reach.

Financial education is also coming from within. Some teens are taking it upon themselves to become "finfluencers", young content creators who break down money topics for their peers in a way that’s relevant, digestible, and culturally attuned. They explore topics like credit building for first-generation immigrants or affordable side hustles that align with family values. In the process, they’re not only absorbing financial literacy but translating it into relatable lessons for others.

Creating content on platforms like Reels or TikTok teaches these young entrepreneurs how to research, communicate clearly, and build trust. They learn what it means to be responsible with information, how to comply with platform guidelines, and how to manage affiliate partnerships or brand sponsorships. These are transferable, career-ready skills being developed years ahead of traditional job training.

Teen male looking a computer — As a content creator teens can build a loyal community of followers and get paid for it. There are no limits, dress codes or an overbearing boss to make a workday miserable.

Even event planning—a complex, often underestimated form of entrepreneurship—is becoming a learning platform for teens. By organizing cultural expos, college prep fairs, or K-pop dance battles, students gain experience in logistics, team coordination, sponsorship outreach, and digital promotion. These experiences teach project management, negotiation, and community engagement, all of which are vital in both business and civic life.

To support these ventures, students are also learning to seek funding and resources through identity-based organizations like the Latino Startup Alliance, Asian Hustle Network, and Black Founders. Applying for grants and mentorships teaches them to craft persuasive proposals, outline business plans, and articulate their mission and value. These experiences provide an early introduction to professional networks and expectations.

The process of starting and sustaining a business introduces students to one of entrepreneurship’s most important lessons: learning through failure. A product that doesn’t sell, a campaign that flops, or a cost that exceeds the budget—these aren’t dead ends; they’re opportunities to regroup and rethink. For young entrepreneurs, mistakes are data points. They’re the foundation of growth.

Tools like BizKids and Greenlight, along with old-fashioned piggy banks or play money ledgers, help students of all ages track revenue, analyze spending, and see where adjustments are needed. By engaging with these tools, students come to understand complex financial concepts through firsthand experience. Success is no longer abstract—it’s measured in saved allowances, sold hoodies, or repeat customers.

Even those who don’t end up pursuing entrepreneurship long-term walk away with a toolkit that applies to nearly every profession. They’ve developed problem-solving instincts, built resilience, practiced communication, and cultivated the confidence to try again after setbacks. These are not just business skills, they’re life skills.

Teens can learn entrepreneurship on their own or in a classroom — Event planning is fun business for teens to learn critical skills they can build on as they get older and establish their careers.

Parents and educators can support this learning journey in many ways. Encouraging students to select electives like marketing, computer science, or psychology gives them foundational knowledge. Helping them connect with part-time jobs at local businesses adds context and responsibility. And pointing them toward national youth programs like Junior Achievement’s Company Program or the Future Bound competition provides platforms where they can test and present their ideas.

Mentorship also plays a critical role. Students benefit from regular contact with adults who model entrepreneurial thinking and provide honest feedback. Even the act of building a vision board—laying out aspirations and breaking them into smaller goals—teaches strategic planning and long-term thinking.

Entrepreneurship isn’t just a business pursuit for today’s students. It’s an immersive, student-driven form of education. It teaches by doing, sharpens through failing, and empowers through creating. It’s a method as much as a mindset—and one more young people are embracing as they prepare for a fast-changing future where adaptability, creativity, and self-direction will matter more than ever.

Commentary |
Are they paid protesters? So what?

by Cab Ivanovich

An astonishing number of Trump supporters took the dangling video bait and swallowed it hook, line, and sinker.

After last weekend's Hands Off! protests across the country, TikTok creator @redsaidblue posted a satirical video, sprinkled with subtle digs at popular MAGA stereotypes, in which she claimed to be attending the protest as a paid participant. In the video, she described what she could and couldn’t wear, who her point of contact was, and that she would receive a bonus for bringing a sign.

"I got paid $100 for going to the protest, and I got an extra $10 for bringing the sign," she confesses to viewers in character as a Trump supporter going over to the other side to make a few bucks. "Overall, it was a pretty good experience. The people were pretty nice."

A MAGA supporter on X (formerly Twitter) with over 200,000 followers, "@TheEXECUTlONER_", posted the performance to his account and encouraged other Trump supporters to share it. The buffoonery sailed by unchecked by rational thought or rudimentary critical thinking.

There were 1,400 Hands Off! demonstrations across the country on Saturday. The majority drew well over 1,000 participants. Conservatively, someone or some entity would have spent around $140 million (before signs). The kicker: an estimated 3 million people took part in the nationwide protests. If all the marchers were punching the proverbial clock, someone would have spent $300 million—which might have been a boon to the economy after the stock market experienced its steepest plunge since COVID, during Trump’s first term.

While @redsaidblue wasn’t actually paid to protest—it's not clear if she even attended one—the blue-check MAGA user is making bank. As of this story, the video had been shared by 24,000 other accounts on the social media platform. While the young woman wasn’t actually paid for the protest, the account that posted her video is cleaning up, having collected 47,000 likes and over 3,000 comments so far.

Meanwhile, the creator began receiving negative backlash from liberals for posting the video, which she eventually took down. She is now attempting to remove copies from the internet. Supporters from the left were enraged, claiming her video added fuel to the political fire by implying extreme right conservatives aren’t smart enough to recognize when they’re being punked.

confessions of a paid protester

@redsaidblue
SATIRE - regrettable.
♬ original sound - Red Said

It appears her critics were right. The video—or screenshots with text excerpts from it—is circulating on conservative social media channels as supposed proof that liberal protesters are social justice mercenaries, reinforcing the narrative that liberals only protest against the Trump administration because they are paid.

Redsaidblue posted a follow-up video to her TikTok account yesterday, apologizing to fellow liberals for harming their movement.

"I truly thought it was so obvious that it was a joke. I thought that if anyone did take it seriously, if they shared it with someone else, the next person would be like, "Bro, that's satire".

Do paid protesters actually exist? They don't, according to an article from USA Today.

"Time after time, claims of "paid protesters" have been debunked, sometimes by the very people who made them in the first place," according to an article by John R. Roby.

Leo Gertner wrote a piece for The Washington Post entitled, "So what if protesters are paid?"

Gertner wrote, "So the next time someone tries to discredit a movement by insinuating that some of the people on the ground are being compensated, ask the all-important question: So what?"

What's the old saying? Freedom isn't free.

Commentary |
Clicks, Cash & Consequences: The Cost of social media fame

I once read, "If you’re getting a free product, then you are the product." That line stuck with me.

by Rashmi Rekha Das

Facebook launched its Creator Program in November 2017 with the goal of competing with platforms like YouTube and Twitch by supporting video creators with tools, insights, and monetization options. Through this program, creators can earn money based on their content’s engagement, with payments deposited directly into their accounts.

To get started, a creator must either create a Facebook Page or switch their profile to professional mode. Success hinges on consistency, quality content, audience interaction, and effective use of Facebook’s tools. Facebook issues weekly challenges, and creators must complete them to qualify for rewards.

Popular Content Types

Video content dominates the platform. Among the most popular formats are live streams, 30- to 60-second videos, and user-generated clips, which attract the most attention globally. Other content types include polls, static posts, and text-based updates, though they generally see less engagement.

Videos with eye-catching visuals or graphics tend to perform well. Controversial or emotionally charged content also drives traffic and comments. Posts that ask questions or encourage interactions—likes, shares, and comments—often go viral.

The Pros and Cons for Creators and Consumers

I once read, “If you’re getting a free product, then you are the product.” That line stuck with me. Is this still true today? Every time we scroll through social media, we’re bombarded with content—it feels like it’s raining videos.

Every coin has two sides. On the plus side, the Creator Program gives users a way to showcase their skills while earning money. Live videos and interactive content let creators build deeper, more personal connections with their audience.

But here’s the twist: Not every creator gets paid. To qualify, they must meet specific performance goals and complete challenging tasks. In trying to meet those targets, many creators start posting low-quality or even harmful content just to stay relevant or boost engagement.

Some resort to sharing overly personal moments, including private family matters. It’s not uncommon to see people uploading emotional videos about deceased relatives or revealing too much about their daily lives. Nudity, violence, and clickbait have also become common. The pressure to perform can lead to poor decisions and exploitative behavior. Some content creators overshare personal details, including sensitive family matters, for engagement. Emotional videos about deceased relatives, personal disputes, and even nudity, violence, and clickbait have become commonplace. Many content creators have also faced excessive trolling, which can negatively impact their mental health.

Extreme Incidents for Engagement

Here are some incidents where Facebook users went to extremes to gain engagement:

1. Fatal Stunt on Purvanchal Expressway

In October 2022, a tragic accident occurred on the Purvanchal Expressway in India. Occupants of a BMW sedan livestreamed themselves speeding at more than 200 km/h on Facebook. Moments later, the vehicle crashed, killing all four passengers. The incident highlighted the dangers of reckless driving behaviors promoted on social media platforms.

2. Photographer’s Murder Livestreamed

In Sanford, Florida, photographer Lauren Ashley Martin was allegedly shot and killed by Savon Chantay Tyler following a dispute over photographs. Tyler’s girlfriend, Lakevia Davonna Pringle, reportedly livestreamed the aftermath on social media. Both suspects faced serious charges, underscoring the misuse of social media to broadcast violent acts.

3. Dangerous Bridge Jumping Stunt

A group of individuals recorded themselves jumping from the 30-meter-high Dickabram Bridge into the Mary River in Queensland, Australia. The video, posted on Facebook, garnered significant attention. Authorities warned that such dangerous stunts could lead to severe injuries or fatalities and indicated potential legal consequences for those involved.

The Privacy Risk: Data Breaches

Data breaches can expose sensitive personal information, including names, email addresses, locations, and even financial details. In 2019, data from more than 530 million Facebook users—including phone numbers and other private information—was leaked online. The breach did not result from hacking but from scraping public profiles.

In another case, a third-party app accessed users’ photos, including unpublished ones. The real danger isn’t just data collection but its potential misuse, whether through leaks, sales, or unauthorized access. Social media platforms like Facebook have blurred the line between creator and consumer, offering monetization opportunities while also pressuring users to trade privacy for engagement. Consumers must stay mindful of what they watch and share, and creators should carefully consider the cost of exposing their personal lives for clicks and revenue.

Brain Rotting and Its Impact on Mental Health

Excessive social media use is often linked to cognitive decline, commonly referred to as “brain rotting.” It promotes passive consumption, shortens attention spans, and weakens problem-solving abilities. Additionally, it contributes to anxiety and depression due to constant comparisons, cyberbullying, and dopamine-driven addiction. The endless scrolling encouraged by these platforms disrupts sleep, fuels FOMO (fear of missing out), and leaves users feeling unfulfilled.

Short-form content conditions the brain for instant gratification, making deep focus and sustained attention more difficult. However, social media also has positive aspects—it raises mental health awareness, provides support networks, offers educational content, and fosters creativity.

To counteract its negative effects, users can set screen time limits, curate positive content, take regular social media detoxes, engage in offline activities, and practice mindful usage. Striking a healthy balance between the digital and real world is key to preventing cognitive decline while still benefiting from social media’s advantages.

After all, when something is free, the real cost might be hidden in plain sight.

About the Author: Rashmi Rekha Das is a digital marketer with extensive experience in startups based in Bangalore. Passionate about digital trends, she writes to create awareness about the effects of social media and online monetization.

Snow humor on Facebook community page frost some, delight others

TOLONO - On Friday, one individual or an ad-hoc group of anonymous posters authored a series of over 70 amusing weather/school-related posts in the Tolono Wire, a private Facebook group with over six thousand members for residents to share community information. The series started at 10:48 AM, and Facebook shows the last one posted at 7:39 PM.

What started as a dig at the school district for not canceling school due to a light snow event drew the ire of some and laughs from other members of the page.

A couple of post attracted the attention of WCIA meterologist joined the fun with a few humorous posts of his own.

A post tagging #wica at 1:22 asked, "Where is Jacob Dickey when you need him!?" Barely an hour later, Dickey was in front of the high school taking a selfie he posted to his Facebook page.

Here's a peek at the top 35 posts, in chronological order, with the most interactions (likes/love).

What some people thought

While the majority of posters were entertained, a handful Tolono residents did not appreciate the humor. Here are 20 comments out of hundreds users posted the anonyomous messages on Friday.

T.P. wrote: "THANK YOU! All these people on here saying we’re soft and this is why we don’t learn anything…while not knowing the difference between there and their. 😭Some people are so stiff. Please take it down a notch. You forget that you were us once!"

M.G. wrote: "I don't know which I find more hilarious; all these posts, or all the adults with no sense of humor, getting their panties in a bunch lol!! Come on folks you only live once! Laugh a little geez!! 🤣 🤣 🤣"

J.S. wrote: "If I could possibly help to lower anyone’s blood pressure over the “anonymous get out early posts”. The majority of them are coming from students who are disappointed after they were notified that they are not letting school out early. The posts are making me chuckle a little. Specifically the one “these sweet children shouldn’t be in school , the roads are dangerous”😂😂 I have also noticed quite a few more students asking to join, I would anticipate more anonymous posts coming soon 😂"

T.G. wrote: "How do we know that the kids just asked to go outside and do it? Like everyone is jumping to conclusions"

C.L. wrote: "Sounds like someone is posting just to create drama."

B.R. wrote: "We couldn't do this back in my generation because anonymous posts weren't a thing! Gatley would have had us in his office in 2 seconds 😂"

J.S. wrote: "It's school kids. They are just having a bit of fun"

M.B. wrote: "I am having a stressful day and this is making my day better 🤣🤣🤣🤣🤣"

J.D. wrote: "Aren't the students supposed to have their phones put away during the day (with lots of sarcasm)"

A.A. wrote: "Have you seen the grammar?!? It’s definitely not the teachers 🤣🤣"

S.S. wrote: "Whose dad is this? This movie came out 21 years ago! Also I love this movie!"

J.S. wrote: "I loved all these post !! Clean fun shenanigans hurt NOONE !!"

S.B. wrote: "Not funny at all" and on another post, "I totally agree STOP"

K.E. wrote: "And best post of the day award goes to.... 🤣🏆"

T.H. wrote: "I’m from Teutopolis. In my town, school was never cancelled if there was a basketball game to be played that night. (That’s how winners win…if you want to beat T-Town, you have to stay in school.)"

F.L. wrote: "I’m not even from yall area but these threads are absolutely entertaining 🤣🤣"

T.H. wrote: "I think they need to remove everyone that’s not from Tolono !"

T.C. wrote: "I'ma just say it... These posts have made me laugh all day today!! Thanks for the laughs and smiles!! Now enjoy the weekend peeps and know we raised some humorous children in this town IDC who says different"

A.M. wrote: "Harmless fun and we have all played a prank or two on our lives. It was cleaver and funny. Knowbody got hurt."

C.H. wrote: "Boomers be boomering"

L.M. wrote: "The kids were having a bit of fun. Yes during school hours but oh well. It is much better then them being bad and fighting. It was hilarious!!!!!"