The Sentinel

Marketing your side gig, make a big splash with a small business shower

A shower can be a fun way to meet other small business owners, expand your client base, and celebrate a milestone with your business venture. Be creative and select a theme for your next small business open house.

Photo: Andrea Piacquadio/PEXELS

BPT - Starting a small business is no small feat. It requires vision, passion, dedication and an appreciation that your business is a vital part of local, national and global communities. Small and medium-sized businesses (SMBs) are the backbone of economies globally. According to the World Economic Forum, SMBs make up 90% of all companies and create nearly 70% of jobs and gross domestic products worldwide.

Considering the importance and impact of SMBs and the grit and determination it takes to establish your own, small business owners and gig workers deserve to be celebrated. One fun way many founders are commemorating this accomplishment is by throwing a "small business shower."

What is a small business shower?

Small business showers are celebrations that recognize the biggest milestone in an entrepreneur's career - starting or scaling a business. A shower brings together friends, family, colleagues and the broader community to help support and cheer on those embarking on a new career journey, whether they are an experienced business owner entering a new market or a "solopreneur" starting their first business. By offering encouragement, business connections or resources and perhaps even financial support, throwing a small business shower is a fun way to celebrate your accomplishments while preparing to propel your business forward.

Why should I throw a shower?

You may feel a little shy about throwing a small business shower. However, we throw celebrations for so many life events, from birthdays to weddings to baby showers. Why not recognize the hard work that goes into starting or expanding a business? If you're still unsure, consider how small business showers can create an impact beyond the business owner alone. By bringing together a community of friends, family and like-minded local business owners who can offer advice and encouragement, a network of powerful, collaborative, and supportive individuals is formed. These gatherings are a great reminder of how important it is to invest in each other's success and growth - and what can be accomplished when we do.

How do I throw one?

There's no right or wrong way to throw a small business shower. The event can be virtual, in-person or both. You can host the event at home, in your business space or at your favorite restaurant.

However you choose to throw your shower, have fun putting it together. Consider creating eye-catching invites, incorporating thoughtful decorations, making or catering food and setting up engaging games for your guests. Then, enjoy! And who knows? Maybe it will inspire someone you know to start their own business.

Take Nana Agyemang - CEO of EveryStylishGirl and contributing social editor at NY Mag and The Cut. She recently threw a small business shower for herself when she knew she needed a serious tech partner to bring her vision to life. By collaborating with HP, she was able to not only execute the perfect small business shower but also demonstrate the power of identifying the right partners to support throughout your business journey.

Finding the right partner to jumpstart your business

As you reflect on your business, it is important to think about how you're preparing for success and future growth. One of the most critical elements to ensure your success is finding the right partners from the beginning, especially when it comes to technology.

The right tech partner will understand the unique challenges and opportunities entrepreneurs face throughout their business journey, creating an environment where leaders can navigate any challenge and drive their business to success. In doing so, they can also empower SMB owners to celebrate their successes while providing premium, reliable and quality technology.

For instance, Agyemang was able to simplify the preparations for her shower with tech that made her vision come to life with the help of HP. She easily designed and printed high-quality invitations, vision board materials and decorations using her HP OfficeJet Pro 8135e printer and HP Spectre x360 14 laptop.

In the same way that SMBs need a community to support them, they also need the right business partners who believe in their potential. "It is so important to have a partner that will grow with you as your business expands," says Nana. "It's been great seeing brands like HP get involved in supporting small businesses and encouraging them to celebrate their wins."

Your accomplishments deserve recognition. Let these tips inspire you to commemorate these moments and bring your own small business shower to life.

To learn about how HP is supporting and celebrating small businesses here.

Money Matters |
5 ways to prepare for out-of-pocket healthcare costs

BPT - According to McKinsey & Co., 82% of U.S. consumers consider wellness a top priority, with more than half saying they prioritize it more than they did a year ago. However, rising healthcare costs pose significant challenges to consumers, and an unpredictable healthcare payment landscape can leave them with substantial out-of-pocket expenses.

These expenses can force people to forgo the care they want or need, leading to poorer health outcomes.

Photo: PEXELS/Pixabay

Given these realities, it's important to consider the following steps to inform financial decisions about potential out-of-pocket health and wellness costs.

1. Research the cost of your procedures or services in advance. Many websites provide estimated costs of various procedures by region or provider. You can also get estimates by calling your insurance company or the provider directly in advance of your appointment

2. Check if you qualify for subsidized coverage or financial assistance. People with incomes below certain levels may be eligible for health coverage at reduced or no cost. Hospitals may offer free or discounted care, known as charity care, to people not able to pay.

3. Confirm with your provider and insurance company that you are maximizing health plan coverage. Take advantage of your annual benefits, including getting recommended preventive screenings and visiting in-network providers that usually cost less than those who are out-of-network.

4. Enroll in an employer-based program that uses pre-tax dollars. Flexible Spending Accounts (FSA) and Healthcare Spending Accounts (HSA) allow employees to set aside money from their pay for qualified medical expenses.

5. Consider promotional financing options. Health and wellness credit cards, such as CareCredit, that offer deferred interest financing, enable you to pay for care over time with the opportunity to avoid interest charges, making out-of-pocket costs more manageable. Here are a few things about deferred interest financing to consider:

Deferred interest: No interest is assessed if the balance is paid in full by the end of the promotional period.
How deferred interest promotional financing works. Deferred interest financing allows consumers to avoid interest charges on larger expenses if they are paid off before the promotional period ends. If you don't pay off the full balance before the promotional period ends, you will have to pay interest that has accrued as of the transaction date.
The required minimum monthly payments. Understand the required minimum monthly payments and if those payments will pay the balance off in time. Online calculators, such as CareCredit's payment calculator, are a valuable resource to estimate possible monthly payments needed to pay off the balance within a given promotional period. Those payments may be more than the lender's monthly minimum payment requirement.
Mark your calendar for when the promotional period ends. It is important to track and pay the balance of the purchase before the end of the promotional period to avoid paying the deferred interest that has accrued on the purchase.

In the end, it's important that people have access to health and wellness care for themselves, their family and pets. As healthcare costs continue to rise, it is critical consumers be aware of the various benefit programs and payment options to plan for health and wellness costs. Financial literacy is key!

Guest Commentary |
Cars, hamburgers, schools, and ice cream: Competition and the freedom to choose

by Glenn Mollette, Guest Commentator

In 1975, I bought a four-cylinder Chevrolet Monza. In my opinion in was a terrible buy and a lousy car. There was one episode after another of maintenance issues and the four-cylinder engine was just a piece of junk.

I survived that car long enough to trade it in on a Toyota Celica. I felt like I had gone from the bottom to the top in the world of driving. The ride was so smooth and the acceleration was sweet in comparison to what I had been driving. I drove that car about eight years and never had an issue.

That was way back then. Today is different in America. Overall, our cars are better, safer, more powerful, and more efficient than ever before. We have come a long way in our auto industry and we can be thankful for one thing – competition. Germany, Japan and China have put us on our toes the last 50 years and the competition has simply made us work harder to deliver a competitive product. We do have a choice and choices are good.

Don’t get upset if someone starts a private school in your county. When I was a child, we had one choice for elementary and high school.

I grew up in Appalachia. We only had one doctor in our county seat town. I can remember my mother and I sitting for two hours waiting to see Dr. Ford in Inez, Kentucky. We desperately needed a couple more doctors for the sake of the community and for the sake of Dr. Ford. A second doctor down the street would have helped. Today, the town has more access to doctors which is good for everyone.

Can you imagine if McDonalds was the only fast-food hamburger chain? In some communities, it may be. However, in many communities there is a McDonalds, a Burger King, and a Hardees often all within a block or two. Seems to me like they all do well even though there is competition.

What if you only had one gasoline station in town? Or, what if one gasoline distributor owns all the local gasoline stations? Then the price of gas would be very high. In some communities, people are struggling with this exact scenario. Gas is outrageous partly because there isn’t enough competition. Don’t knock those who are trying out electric cars as it brings another level of competition to the playing field.

Don’t get upset if someone starts a private school in your county. When I was a child, we had one choice for elementary and high school. In 1964, our county (Martin county Kentucky) was said to be the poorest county in the United States. President Lyndon Johnson even began his campaign on poverty there. We didn’t know we were poor but we were either very poor or marginally poor. My dad had a coal mining job. We always had food to eat but there was no way he could have paid tuition for a private elementary or high school. It wouldn’t have mattered because there wasn’t a choice.

I loved my schools and loved my friends from those days, but we didn’t have much. The public school made it possible for us to receive an education. I can remember having two terrible teachers in those days who slept through many of our classes. They should have been retired or fired many years prior. They were good people, and they were loved, but their days of teaching and handling a class had long passed. Obviously, this can happen in many places. Children rarely recuperate from what was supposed to be taught during that formative period.

A private school in town could take money from the public school if the tax money follows the student to the private school or even to another district. It might even be home school. Twenty-nine states and the District of Columbia have at least one private school choice program.

This aggravates and terrifies some school boards and administrators. Why be afraid of competition? I don’t think very many people want to pay extra money to send their kids to a private elementary or high school. There is almost always extra tuition and fees to pay even if the tax money follows the student.

There will always be a few who choose the private school. Let them do it and don’t worry about it. Just be a great public school with zero tolerance for bullying. Expect respect and work from the students. Support the teachers and expect them to do their jobs. Give the students all the support and love they deserve. Thus, you won’t have to worry much about local competitors.

Most every town has the Baptist, Methodist, Catholic churches, and more. You can be one of these or nothing at all. You have a choice.

I recently went into an ice cream shop that had over 100 flavors. The decision was tough but black cherry won over all the other flavors. The competition was fierce, but I’m so glad I had a choice.

He is the author of 13 books including Uncommom Sense, the Spiritual Chocolate series, Grandpa's Store, Minister's Guidebook insights from a fellow minister. His column is published weekly in over 600 publications in all 50 states. The views expressed are those of the author and are not necessarily representative of any other group or organization. We welcome comments and views from our readers. Submit your letters to the editor or commentary on a current event 24/7 to editor@oursentinel.com.