Affordable internet service in rural communities is limited now that government programs have ended, there are some options

Photo: Keren Fedida/Unsplash

NewsUSA - Rural Americans often enjoy unique lifestyle benefits, but many still face significant challenges in accessing reliable internet connectivity. With the conclusion of the Affordable Connectivity Program in June, which had offered government-subsidized discounts to eligible households, those in remote areas are now seeking alternative solutions to stay connected.

Despite federal initiatives like the American Recovery and Reinvestment Act of 2009 and the Broadband Equity, Access, and Deployment (BEAD) Program of 2021, a substantial portion of Americans who lacked high-speed internet access in 2009 remain disconnected today, as revealed by a study from Arizona State University.

For those in rural communities, access to reliable, high-speed internet is not just a convenience but a critical resource that enhances opportunities for virtual learning, remote work, telehealth, and maintaining social connections with loved ones across distances. After all, the internet has become such an integral part of life that it’s hard to imagine completing daily tasks like paying bills, refilling prescriptions, or staying in touch with distant friends and family without it.

Better access to digital resources stands to enrich rural living in many ways:

Economic Impact: Internet access is the gateway to a host of job opportunities, including remote work which requires high-speed internet. Job seekers need to be able to apply to opportunities online and interview virtually. Reliable connectivity also offers opportunities for online networking, professional development, and industry news.

Educational Opportunities: Many students today access information and coursework for their classes online. Those based in rural areas with unreliable internet at home often turn to public Wi-Fi in local libraries, stores, or coffee shops. Remote learning can become much more fulfilling for rural students with reliable access to digital resources.

Accessible Healthcare: Telehealth has become a modern-day practice for a range of healthcare appointments. The elderly, people living with disabilities, and people who face other challenges accessing healthcare in-person especially benefit from telehealth. Americans in rural areas can gain better access to all these resources with a reliable internet connection.

Social Connection: Connecting with friends and family is important to our well-being. Reliable internet connections can help rural Americans build connections outside their communities through social media, email, and other resources. Additionally, information on local events and news in the community can be more easily accessed with a reliable internet connection.

Many wireline internet service providers (ISPs) are investing in connectivity infrastructure in cities due to their high population density. Rural areas often don’t meet these density requirements – building out miles of cable and fiber and installing poles and other equipment to provide internet to only a handful of homes is a costly investment.

On the other hand, satellite internet companies have continued to invest in rural America. Bridging the digital divide, satellites eliminate the need for local infrastructure, unlike wireline internet providers, making satellite more affordable and accessible. Rural Americans are able to connect and be involved in our online world thanks to satellite internet’s ability to reach areas others won’t.

Hughes, the inventor of satellite internet, offers high-speed, reliable Hughesnet service plans that allow rural customers to connect wherever they live. Hughes newest satellite, JUPITER 3, is the world’s largest and most advanced commercial communications satellite that provides connectivity to rural areas.

In this digital age, the internet should be accessible for all Americans. Satellite connectivity makes the internet available to all Americans, providing basic needs such as connecting with a health provider, applying for a job, doing homework, or reading the news. Satellite internet offers reliable connectivity for rural America.


H Mart grand opening in Urbana draws hundreds of shoppers

URBANA - A crowd of well over 400 shoppers were on hand for the grand opening of H Mart, the nation’s largest Asian supermarket chain, Thursday morning in downtown Urbana. Kick-off activities included a Lion Dance, giveaways, remarks from the mayor, and a ribbon cutting. The 32,000-square-foot store is located at 220 N. Broadway Ave. in downtown Urbana, across the street from the Black Dog Smoke & Ale House, which closed during the pandemic and has plans to resume operation in the future. Here is a look back at the first day of business for the first H Mart store operated outside of the Chicagoland area.


Chinese Lion dancing at H Mart grand opening

One of two lions performs for customers waiting to enther the store after the ribbon-cutting ceremony at the H Mart grand opening on Thursday morning.


Lion Dance performance

Lion dancing is believed to bring success and chase away evil spirits. In Chinese culture, the lion symbolizes power, wisdom, and superiority. Martial artists generally and trained dancers perform lion dances at festivals or special occasions to bring good fortune.


Inside H Mart

Moments before opening H Mart's neatly stocked shelves wait for the first day of customers. The store hours are 8 a.m. to 10 p.m. daily and will remain open 365 days a year. The Urbana store is the sixth location in Illinois. There are more than 80 stores spread across the country started by a South Korean immigrant in 1982.


Stocked shelves in newly opened H Mart

Rows of freezers packaged with seafood, meats and other Asian specialty items were filled to the brim. The store also features the "Market Eatery" food court, offering various Asian cuisines in a sit-down dining environment. Shoppers will find a extensive selection of produce for homemade kimchi, tonkatsu, onigiri, spring rolls and more.


Korean folk dancers performing at Urbana H

A Korean dance group perform a traditional routine to bless the new location and celebrate the grand opening.


Henry Chung at work

H Mart employee Henry Chung tries to manage crowd control allowing a limited number of shoppers in at a time after the doors open on the first day of business.


People waiting to enter H Mart at Urbana's grand opening

Nearly 400 people wait patiently to enter the new store and purchase their favorite treats and goods to prepare Asian dishes at home.


Officially opening at 10 a.m., customers wait for their chance to enter the store.


The Korean dance group perform in the parking lot, entertaining customers waiting for their chance to enter the store and start their shopping experience.



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