Money Matters:
Why liquidity and diversification is important in your investment plan


This is part 2 in this month's Money Matters with guest columnist Jake Pence. You can read part one What's the best way to invest in your future here.

by Jake Pence, Guest Columnist

Next, picking up where we left off, we need to talk about liquidity.

To keep it simple, liquidity is how easily an asset can be bought and/or sold. Another way to think about liquidity is how easily the asset can be turned into cash. The stock market has a clear advantage in terms of liquidity, but it still warrants a discussion.

Stocks are very liquid. In fact, stocks are so liquid that last summer, I was able to sell Amazon for $1,800/share, Tesla for $250/share, and Zoom for $85/share without Robinhood tapping me on the shoulder and saying, “You might not want to do that …”

Those companies now trade for $3,300/share, $1,700/share, and $275/share, respectively, and I still live in my parent’s basement.

I don’t tell that story to downplay liquidity because having quick access to your capital is advantageous in many scenarious; however, I tell that story to highlight how liquidity makes it easy for an investor to make emotional, rash, and in my case, downright stupid decisions. At that time, I did not have the trading savvy or financial discipline to hold a stock for more than a year.

All in all, if you value having easy access to your capital and have the financial discipline to manage that liquidity, then the stock market will better suit you.

Real estate, on the other hand, is a relatively illiquid investment. Whenever you want to pull money out via a refinance or cash out of the investment via a sale, then there is going to be a process that you must follow. The process will likely take a few months. Depending on the transaction, you could fall on either side of that timeline; however, it doesn’t take seconds like it does with stocks. If you don’t need your capital in the short-term, then real estate investing will be a great option for you.

Another important criteria is asset diversification. Diversification is the act of placing your investments in a variety of asset types, industries, etc. so that your exposure to any one asset type is limited.

Diversification is extremely important in an investment portfolio because if you’re only invested in airline stocks and then a global pandemic halts all air travel … well, you’re in trouble.

It is easier to diversify your portfolio within the stock market than it is real estate. You can still diversify your real estate portfolio, but it will take more than a few hours on Yahoo Finance to do so.

To make diversification even easier for stock market investors, you could buy a mutual fund that is already diversified. In real estate, you can diversify your portfolio by purchasing different asset types (apartments, self-storage, single-family-homes, etc.) in different locations (Illinois, Indiana, Tennessee, etc.). This will take more time, capital, and energy; however, it can and should be done.

I firmly believe that a well-balanced portfolio should include both stocks and real estate.

If your entire portfolio is in stocks, then you are heavily reliant upon company executives, Wall Street, and government decision makers for your financial future. If your entire portfolio is in real estate, then the cyclical nature of real estate markets will present challenges. Overall, a combination of Wall Street and Main Street investing will create a balanced portfolio.

In my next installment I will briefly discuss taxes and how investing can potentially lower your tax annual liability.




About the author:
• Jake Pence is the President of Blue Chip Real Estate and a consultant for Fairlawn Capital, Inc.. A 2019 graduate from the Gies College of Business at the University of Illinois, he is a 2016 graduate from St. Joseph-Ogden High School where he was a three-sport athlete for the Spartans. You can view his latest acquisitions and advice on his YouTube channel here.


Return To Play Guidelines put on hold by IHSA, IDPH and ISBE policy take precedence


Just hours ago, the Illinois High School Association reveled their "Return To Play Guidelines", which allowed high school teams to begin practicing under strict rules to prevent the spread of the COVID-19 virus, has been nixed by the Illinois Department of Public Health.

Here is the prepared statement from IHSA:

The Illinois High School Association (IHSA) announced on July 14, 2020 that it will defer to the Illinois Department of Public Health (IDPH), Illinois State Board of Education (ISBE), and the Governor’s Office on all of its Return To Play Guidelines moving forward.

"There is an unprecedented level of planning for this school year due to COVID-19, and we have come to understand that there needs to be a greater consistency between the guidelines for returning to learn and returning to interscholastic athletics," said IHSA Executive Director Craig Anderson. "Some of the recommendations by the IHSA Sports Medicine Advisory Committee (SMAC) and directives from IDPH have come into direct conflict with each other, especially as it relates to the use of masks by student-athletes. As a result, we feel it is important to let IDPH and ISBE provide a consistent direction for our membership moving forward. We will wait on direction from these organizations for further guidance on Return to Play plans for the 2020-21 school year."

The IHSA’s Sports Medicine Advisory Committee had previously developed its own Return To Play Guidelines, which were then collaboratively amended, and then approved, by IDPH. The Phase 4 Return To Play Guidelines were then amended at IDPH’s request to include a greater emphasis on masks, and also eliminated scrimmages in sports that require physical contact. IHSA teams can currently conduct limited summer contact workouts within the Phase 4 Return To Play Guidelines as directed by IDPH and ISBE. Final approval on the revised Phase 4 Return To Play Guidelines from IDPH are forthcoming.

"We still believe there is a path to conducting high school athletics in the fall, like the majority of states surrounding Illinois plan to do," said Anderson. "To make that happen, it’s important that we allow IDPH, ISBE and the Governor’s Office to take the lead on ensuring the safest and most consistent protocols."



St. Joseph Garage & Yard Sales for July 16 - 19


106 E. Warren
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

102 W. Sherman
Friday & Saturday

204 East Briarcliff
Sale dates & times unspecified
Baby boy/girl clothes - nb-3t; toys; Baby items; puddle jumpers; double stroller; board games; books; household goods; clothes dryer; weed eaters; table saw; coffee makers; kitchen tables chairs; Adirondack chairs
304 West Briarcliff
Thu 8-?, Fri 8-? and Sat 8-12
Large garage sale! Corner of water and Briarcliff. TONS OF CLOTHES! Lots of sporting gear. Books,shoes you name it. Don’t like the price, make me an offer! All must go.

301 East Lincoln
Thursday / Friday / Saturday

303 East Lincoln
Sale dates & times unspecified

107 N. Seventh Street
Sale dates & times unspecified

505 N. Seventh St.
Thur / Fri /Sat

105 S. Seventh Street
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

202 S. Seventh Street
Thursday 4pm-? / Friday 8-5/ Saturday 8-12


408 N. Fourth St.
Thursday 4:30pm-6:30pm, Friday 12pm-6pm & Saturday 8am-11am
Lots of Womens, Mens, boys clothes, toys, electronic games and learning games, tv, misc. household items, child's ATV, etc..

304 S. Fifth
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

407 2nd Court
Thu 4pm -?, Friday 9am-noon & 3pm-?, No Saturday sales
Baby boy clothes, some baby girl clothes, women's clothing large and up, home decor, lots of misc.

406 Chestnut Drive
Thu 7a-7p, Fri 7a-6p, Sat 7a-?
Three family garage sale. We have so much stuff we can barely get the garage door closed. Lots of Christmas items- lights, ornaments, light holders, and table top items. Little girls clothing 3 moths to 3t. Some teen clothes to adult women and men’s. House wares – coffee cups, glasses, dish set, it’s just to much to tell you all of the items. Bathroom items and tons of nick knack’s. Come on by and check us out, see you all soon!! Rain or shine we will be open!

500 Harlan Wise
Thursday 3pm-? / Friday 8-5 / Saturday 8-12
Men’s and women’s name brand clothing (Nike, Adidas, Under Armour, lulu lemon, express, American Eagle, boutiques, ex) hunting gear, shoes, accessories, electronics, tons of DVDs, electronics, kitchen and home items & decor!

507 Sherwood
Thur 4pm; Fri 8am-5pm; Sat 8am-12pm
Propane heater & tank, aluminum ladder, pool ladders (2), kitchen table, folding chairs, household items, kitchen/bath, home decor, jewelry, books, CDs, DVDs, wooden rocking chair, Amazon Fire TV Sticks (2), Rae Dunn

512 Crestwood Drive
Sale dates & times unspecified
Multi-family garage sale! Boyds Bears, tools, clothes, home decor, cameras, misc.

508 S. Main Street
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

513 Hawthorne Drive
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

603 Hawthorne Drive
Thursday 4pm-? / Friday 8-5/ Saturday 8-12
Multi-Family Garage Sale! Tons of girls clothes (Sizes 12 month-8), Women’s clothing, Tons of Jean (Silver and Maurices Brand), Barn Wedding Decor, Men’s Clothing, Toys, Kitchen Items, Craft Items

607 E. Douglas
Thursday 4pm-? / Friday 8-5/ Saturday 8-12
Old jewelry, baby clothes, strollers, car seats, furniture, toys, misc.

605 Sycamore Drive
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

607 Rosewood
Sale dates & times unspecified

607 Wingstem Drive
July 16 4p-7p, July 17 8a-5p, July 18 8a-12 noon
Lots of kids clothes - birth to 4t boy and girl, toys, women's clothes, men's clothes, candles and vases.

703 Northgate Drive
Friday 8a - 5p & Saturday 8a- 3p
Lots of Brand Name Clothes and Shoes - Boys, Girls, Juniors, Women's and Mens; Boys and Girls Toys; Doc McStuffins Nursery; Sofia The First 87 piece Lego Duplo Set; Sing A Long with Elsa Doll; Hallmark Storybook Buddies; Men's Safety Shoes; Softball Cleats; Full/Queen Frozen Bedding with Sheets. Smoke/Pet Free Home. Everything in excellent condition.

706 Jeanes Drive Unit B
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

808 A Kara Ave.
Friday 8-5/ Saturday 8-12

808 B Kara Ave.
Friday 8-5/ Saturday 8-12

900 B Kara Ave.
Friday 8-5/ Saturday 8-12

1002 Reagan Drive
Thursday 4-7pm / Friday 8a-5p / Saturday 8a-12p
Lots of books, vinyl records, dvds (over 200 $1 each), lots of home decor, ladies and men’s clothes, bike, snow blower and more!

1606 Magnolia Drive
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

1715 E. Grand
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

1308 Peters Drive
Thursday 4pm-? / Friday 8-5/ Saturday 8-12

2239 County Road 1700 North
Thursday 4pm-? / Friday 8-5/ Saturday 8-12





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